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Smart Business Day 2020

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Daten sind das Gold des Digital Business.
Immer mehr Unternehmen erkennen den Wert von Daten, hadern aber noch damit, gesammelte Daten richtig zu nutzen und daraus Businessentscheidungen in ihrer digitalen Transformation abzuleiten.

Diesen und anderen Herausforderungen der aktuellen Zeit widmet sich der Smart Business Day vom 27.-29. Oktober 2020 unter dem Motto “Data-driven Transformation” – und das zum ersten Mal im virtuellen Format. In den Themenstreams zu Data-driven Marketing, Business Innovation und Leadership präsentieren wir Ihnen innovative Customer Success Stories aus unterschiedlichen Branchen.

Mit Ihrer einmaligen Anmeldung können Sie an allen Sessions in der Agenda teilnehmen. 


Data is the gold of digital business.
More and more companies recognise the value of data, but are still struggling to use collected data correctly and to use it to make business decisions in their digital transformation.

The Smart Business Day from 27-29 October 2020 is dedicated to these and other current challenges under the motto "Data-driven Transformation" - and for the first time in virtual format. In the thematic streams on data-driven marketing, business innovation and leadership, we will present innovative customer success stories from various industries.

With your one-time registration you can participate in all sessions in the agenda.  The sessions on Tuesday October 27th are held in English. 

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Agenda

· Networking
Virtuelles Networking | Virtual Networking
· Stage
Daten sind das neue Corporate Asset – aber wie holen Sie das Beste aus ihnen heraus? / Data is the new corporate asset – but how do you make the most out of them? | Language: English
Anastasia Roumelioti, Head of Digital Centre of Excellence, Danone Specialised Nutrition UKIR
· Networking
Virtuelles Networking | Virtual Networking
· Stage
Warum die Bereitstellung einer ganzheitlichen Customer Experience entscheidend ist – Herausforderungen für den Marketer von morgen / Why delivering the total customer experience is key – challenges for tomorrow’s marketer | Language: English
Azlan Raj, Chief Marketing Officer, EMEA – CXM LOB, dentsu
· Networking
Virtuelles Networking | Virtual Networking
· Networking
Virtuelles Networking | Virtual Networking
· Stage
Die Erbhöfe haben ausgedient – was modernes Leadership in Zeiten fortlaufender Transformation bedeutet / The hereditary farmsteads have had their day – what modern leadership means in times of ongoing transformation | Language: German
Clarissa Haller, Head of Group Communications, Siemens
· Networking
Virtuelles Networking | Virtual Networking
· Stage
Erfahrung und Einfühlungsvermögen machen eine Führungskraft beliebt, Daten machen sie erfolgreich. / Experience and empathy make a leader appreciated, data make him successful. | Language: German
Michael Rottmann, Account Director, Namics – A Merkle Company |
· Networking
Virtuelles Networking / Virtual Networking
· Stage
New Work Transformation – jetzt! / New Work Transformation – now! | Language: German
Prof. Dr. Heike Bruch, Director of the Institute for Leadership and Human Resource Management at the University of St.Gallen
· Networking
Virtuelles Networking / Virtual Networking
· Networking
Virtuelles Networking | Virtual Networking
· Stage
Transformation im Auto- und Mobilitätsmarkt – Mit neuen Geschäftsmodellen in die Zukunft / Transformation in the car and mobility market - into the future with new business models | Language: German
Philipp Wetzel, Managing Director AMAG Innovation & Venture LAB, AMAG Group
· Networking
Virtuelles Networking / Virtual Networking
· Stage
Emils Welt – ein Blick in die Zukunft. / Emil's world – an outlook into the future. | Language: German
Ranga Yogeshwar, Wissenschaftsjournalist & Autor / Science journalist & author
· Networking
Virtuelles Networking / Virtual Networking

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Namics – A Merkle Company

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