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Knotch & Salesforce present: Pros & Content Connect 2020

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A Live Digital Event Empowering Brands and Consumers To Own and Share Their Voice Online

When COVID-19 hit, we brought together a 10,000-person marketing community for a 10-episode virtual roundtable series on how to navigate your brand through the pandemic. The reality of today’s crisis is making it critical for us to focus the conversation on the issues the country is facing and also the stories of resilience, inspiration and unity that will help us all get through this time together.

To do this, we’re taking the conversation to the next level by giving the stage not just to marketers but also to creatives, executives, entrepreneurs, small business owners, and other professionals with an incredible story to tell so we can all learn from one another.

The result is our Pros & Content Connect virtual event co-organized with Salesforce on June 24-25. Keeping in the spirit of unity, we recently decided to make the conference free for everyone. We need each other now more than ever, and want to make sure everyone can be included.

Our speaker lineup will include CMOs, CEOs, authors, athletes, actors, and beyond. We hope you can join us for this very special event.

This virtual conference brings together all of the aspects you'd expect from an amazing in-person conference, including:
  • Mainstage with keynotes, panels, and fireside chats
  • Sessions on three different tracks
  • Expo “floor” with real humans at each booth
  • Networking 1:1 with attendees similar to you, or in small groups

What does my ticket include?
Access to everything — main-stage keynotes, panels & fireside chats; all tracks & sessions; the expo; and networking — for both days of the conference.

How do I register?
You can register for the event at knotch.com/connect

Questions?
If you have any questions about the conference or registration, please email [email protected]

Schedule

· Stage
Welcome
Welcome to Pros & Content Connect!
Stephanie Buscemi Anda Gansca
· Stage
Leading with Purpose & Empathy: Marketing During A Crisis
Stephanie Buscemi Matthew Lieberman Carla Hassan Naveen Agarwal
· Stage
Marketing in Turbulent Times
Rob Norman Frank Cooper
· Sessions
How to Find Your Words in the Midst of a Crisis
Karen Kahn Stacey Tank
· Sessions
Why Content Needs More Big Ideas
David Brown
· Sessions
Beyond Blog Posts
Kate Bazilevskaya
· Stage
Why Measuring Content Effectiveness is More Important Than Ever
Andrew Bolton Jamie Roo Paige Fadden Angela Matusik
· Networking
Networking
Take this time to network with each other.
· Expo
Expo & Pros & Content Knewsroom
Stop by the Expo "Floor"
· Sessions
The Movement: Diversity, Equity, and Inclusion Have Your Attention, Now What?
Garrison Gibbons
· Stage
Rethinking Everything: Perspectives from CMOs
Hayley Romer Leslie Gillin Shade Vaughn Maria Weaver Angela Zepeda
· Stage
Brand Authenticity and Responsibility
Anda Gansca Raja Rajamannar
· Sessions
The Power of Inclusive Storytelling: Marketing During Pride, Protests, and Pandemics
Sarah Kate Ellis Garrison Gibbons
· Networking
Networking
Click the "Networking" icon in the left nav to meet someone new!
· Sessions
The Power of Storytelling in Communications
Javier Boix Emily Merriman
· Stage
Value Prop: Inclusive and Impactful Employer Branding
Latoya Bennett-Johnson Kathy Cuevas Garrison Gibbons
· Sessions
Courageous Brand Leadership
Deisha Barnett Douwe Bergsma Bea Perez
· Sessions
Content in the 2020s
· Sessions
The Rise of the Homeforce
Arthur Mazor Tim Minahan
· Sessions
Reinvention of Events
Alison Wagonfeld Ranjit Raju
· Stage
Leading Unilever in 2020
Rachel Tipograph Esi Bracey
· Networking
Networking
Take this time to network with each other.
· Expo
Expo & Pros & Content Knewsroom
Stop by the Expo "Floor"
· Sessions
Yoga
· Stage
Stand Up Comedy
· Sessions
Wine Class
· Stage
Welcome Day 2
· Stage
The Role of Brands and Content in Diversity, Education, & Inclusion
Rosanna Durruthy Steven Wolfe Pereira
· Sessions
How to be an Active Ally
Shannon Schuyler
· Sessions
The State of Minority Entrepreneurship in 2020
Travis Montague Rachel Tipograph Ariel Wengroff Brandon Bryant
· Stage
Start With Your People
Franz Paasche Ranjit Raju
· Sessions
The Ecommerce Era
Gimmy Chu Amy Hufft
· Sessions
The Future of Customer Data
Martin Kihn
· Networking
Networking
Click the "Networking" icon in the left nav to meet someone new!
· Sessions
Strength in Purpose: How Birchbox has pivoted in the new realities of 2020 and continued to put its consumer first
Jenny Rooney
· Stage
5 Mantras of the Modern CMO
Anda Gansca Vineet Mehra
· Networking
Networking
Click the "Networking" icon in the left nav to meet someone new!
· Stage
United for Change: How Marketing Can Make a Difference
Tariq Hassan Ty Heath
· Networking
Networking
Take this time to network with each other.
· Expo
Expo & Pros & Content Knewsroom
Stop by the Expo "Floor"
· Stage
Brand Purpose and Storytelling
Lauren Weinberg Anda Gansca Jessica Stafford Susan Somersille Johnson
· Networking
Networking
Click the "Networking" icon in the left nav to meet someone new!
· Sessions
Nuance: Corporate Comms During Pride, Protests, and Pandemics
Garrison Gibbons
· Stage
The Reimagination of Live Sports // Athletes as Influencers
Danny Green Josh Okogie Rob Master David Lang
· Sessions
The New Normal: Marketers in a Post-COVID World
Mathew Sweezey
· Sessions
Powering Employee Experience is the New Normal for the Future of Work
Tim Minahan
· Sessions
Measuring Through a Crisis: How Deloitte's Marketing Team Navigated COVID-19
Ben Morriss Adriane Anthony
· Expo
Expo & Pros & Content Knewsroom
Stop by the Expo "Floor"
· Networking
Networking
Take this time to network with each other.
· Stage
The 2020 Leadership Challenge
Rachel Tipograph Gwyneth Paltrow Anda Gansca Marc Benioff Ambassador Susan Rice
· Stage
Storytelling as a Platform for Change
Jamila Hunter Cristina Jones Amanda Brinkman
· Expo
Expo & Pros & Content Knewsroom
Stop by the Expo "Floor"
· Stage
Goodbye
· Networking
Networking
Take this time to network with each other.

Speakers

Brian Solis
Brian Solis

Global Innovation Evangelist at Salesforce

Baron Davis
Baron Davis

Founder of Baron Davis Enterprises

Mark Lane
Mark Lane

Global Head of Corporate Communications, Banking at Barclays

Laura Gentile
Laura Gentile

Head of Marketing at ESPN

Gwyneth Paltrow
Gwyneth Paltrow

Founder & CEO at goop

Rosanna Durruthy
Rosanna Durruthy

VP, Global Diversity, Inclusion and Belonging at LinkedIn

Rob Master
Rob Master

VP Media and Digital Engagement at Unilever

Josh Okogie
Josh Okogie

Starting Guard at Minnesota Timberwolves

Amy Hufft
Amy Hufft

Head of Global Brand Marketing and Communications at Shopify

Danny Green
Danny Green

Starting Guard at Los Angeles Lakers

Franz Paasche
Franz Paasche

SVP, Corporate Affairs & Communications at PayPal

Travis Montague
Travis Montague

Founder & CEO at Holler

Adriane Anthony
Adriane Anthony

Analytics Manager at Deloitte

Ben Morriss
Ben Morriss

Director of Sales at Knotch

Gimmy Chu
Gimmy Chu

CEO and Co-founder at Nanoleaf

Jay Jurden
Jay Jurden

Comedian

Adrian Cohn
Adrian Cohn

Director of Brand Strategy and Communications at Smartling

Chantel Carter
Chantel Carter

Diversity & Inclusion Partner at AIG

Ruth Umoh
Ruth Umoh

Reporter, Diversity & Inclusion at Forbes

Glenn Jackson
Glenn Jackson

Chief Diversity Officer at M&T Bank

Karen Kahn
Karen Kahn

Chief Communications Officer at HP

Jamila Hunter
Jamila Hunter

SVP of Current and Alternative Programming at Freeform

David Lang
David Lang

Chief Content Officer for North America at Mindshare

Lauren Weinberg
Lauren Weinberg

Global Head of Marketing at Square

Alison Wagonfeld
Alison Wagonfeld

CMO at Google Cloud

Arthur Mazor
Arthur Mazor

Global HR Transformation Practice Leader at Deloitte

Sarah Kate Ellis
Sarah Kate Ellis

President & CEO at GLAAD

Hayley Romer
Hayley Romer

Chief Revenue Officer & Publisher at The Atlantic

Tariq Hassan
Tariq Hassan

CMO at Petco

Amanda Brinkman
Amanda Brinkman

Chief Brand Officer at Deluxe

Cristina Jones
Cristina Jones

SVP, Customer Marketing, Brand Partnerships & C-Suite Engagement

Jenny Rooney
Jenny Rooney

Communities Director, Assistant Managing Editor + Chair of the CMO Network at Forbes

Vineet Mehra
Vineet Mehra

Global CMO at Walgreens Boots Alliance

Kate Bazilevskaya
Kate Bazilevskaya

Co-founder & CEO at Setka

Kym Slone
Kym Slone

Owner of Jamie Slone Wines

jamie slone
jamie slone

Owner of Jamie Slone Wines

Ambassador Susan Rice
Ambassador Susan Rice

Ambassador

Marc Benioff
Marc Benioff

Chair & CEO at Salesforce

Martin Kihn
Martin Kihn

SVP Strategy, Marketing Cloud at Salesforce

Mathew Sweezey
Mathew Sweezey

Director of Market Strategy at Saleforce

Susan Somersille Johnson
Susan Somersille Johnson

CMO at SunTrust (now Truist)

Jessica Stafford
Jessica Stafford

SVP Consumer Solutions, Head of Autotrader & Kelley Blue Book at Cox Automotive

Allison Blanda
Allison Blanda

Director of Enterprise Relationships at Automattic

Shannon Schuyler
Shannon Schuyler

Principal, Chief Purpose & Inclusion Officer at PwC

Brandon Bryant
Brandon Bryant

Co-founder & Venture Partner at Harlem Capital

Ariel Wengroff
Ariel Wengroff

Co-founder & Chief Content Officer at arfa, Inc.

Steven Wolfe Pereira
Steven Wolfe Pereira

Co-Founder and CEO at Encantos

Ranjit Raju
Ranjit Raju

Vice President at Knotch

Tim Minahan
Tim Minahan

CMO & EVP of Business Strategy at Citrix

Garrison Gibbons
Garrison Gibbons

Head of People at Knotch

Esi Bracey
Esi Bracey

EVP & COO NA Beauty and Personal Care at Unilever

Rachel Tipograph
Rachel Tipograph

Founder and CEO at MikMak

Bea Perez
Bea Perez

SVP, Chief Public Affairs, Communications and Sustainability Officer at The Coca-Cola Company

Douwe Bergsma
Douwe Bergsma

CMO at Piedmont Healthcare

Deisha Barnett
Deisha Barnett

Chief Brand & Communications Officer, Head of Diversity & Inclusion at Metro Atlanta Chamber

Kathy Cuevas
Kathy Cuevas

AVP, Employer Branding & University Relations at L'Oreal

Stephanie Alofoje
Stephanie Alofoje

Senior Manager, Global Employer Brand & Recruitment Marketing at Twilio

Latoya Bennett-Johnson
Latoya Bennett-Johnson

Employer Brand Marketing at Mastercard

Emily Merriman
Emily Merriman

Enterprise Account Executive at Knotch

Javier Boix
Javier Boix

Head, U.S. Communications at AbbVie

Raja Rajamannar
Raja Rajamannar

Chief Marketing & Communications Officer and President, Healthcare Business at Mastercard

Anda Gansca
Anda Gansca

Co-Founder and CEO at Knotch

Angela Zepeda
Angela Zepeda

CMO at Hyundai Motor America

Maria Weaver
Maria Weaver

CMO at Comcast

Shade Vaughn
Shade Vaughn

CMO of North America at Capgemini

Leslie Gillin
Leslie Gillin

CMO at JPMorgan Chase

David Brown
David Brown

Executive Chairman at Manifest

Stacey Tank
Stacey Tank

Chief Corporate Affairs & Transformation Officer at HEINEKEN

Angela Matusik
Angela Matusik

Head of Corporate Brand, Content & Creative at HP

Paige Fadden
Paige Fadden

Director, Digital Strategy & Brand Engagement - Corporate Affairs at Walmart

Jamie Roo
Jamie Roo

Executive Director, Head of Digital Marketing Content Strategy at J.P. Morgan

Andrew Bolton
Andrew Bolton

SVP, Partnerships at Knotch

Ty Heath
Ty Heath

Global Lead, B2B Institute at LinkedIn

Naveen Agarwal
Naveen Agarwal

CMO & Chief Customer Officer at Prudential

Carla Hassan
Carla Hassan

Chief Brand Officer at Citi

Matthew Lieberman
Matthew Lieberman

CMO of U.S. & Mexico at PwC

Stephanie Buscemi
Stephanie Buscemi

CMO at Salesforce

Paul Robinson
Paul Robinson

Director, Brand Activation at Association of National Advertisers

Tori Carr
Tori Carr

Manager of Brand Activation at Association of National Advertising (ANA)

Ray Tierney
Ray Tierney

Product Marketing Manager & Podcast Producer

Ryann Slone
Ryann Slone

Content & Communications Manager

Frank Cooper
Frank Cooper

Senior Managing Director & Global CMO at BlackRock

Rob Norman
Rob Norman

Former CDO at GroupM, Director at Knotch

Helen Coupe
Helen Coupe

Community Director at Knotch

The event is over

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The Leading Online Video Platform | Video Hosting

Manifest

Manifest

Content Marketing Agency for Digital & Branded Content

MikMak

MikMak

E-Commerce Marketing Platform for Enterprises

Setka

Setka

Smart content design platform for distributed teams. Within your current CMS or in the cloud.

WordPress VIP

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Enterprise WordPress Hosting, Support, and Consulting

Smartling

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Content Localization & Language Translation Solutions

Salesforce

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Pros & Content Knewsroom

Pros & Content Knewsroom

Your Comprehensive Guide to Pros & Content Connect 2020