P&G Signal 2020 — Stepping Forward

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REGISTRATION

Registration for the Signal 2020 event is now closed. For urgent requests, please contact [email protected].

ABOUT THE THEME

The social, economic, and public health crises of past months have forced every business into a new relationship with uncertainty. With head-spinning speed, assumptions about business models, consumer behavior, supply chains, and forecasting have been upended. When the only constant is change, speed and responsiveness become crucial strategies moving forward. Placing the consumer at the center of our business will help us win no matter what the future brings. 
 
Signal’s 2020 theme — Stepping Forward — focuses on what comes next, drawing on the lessons not only of the past few months but from history as well. We’ll present case studies that have proven successful in these unparalleled times, with a particular emphasis on the extraordinary velocity, connectivity, and responsiveness the current environment demands. 
 
  • How have companies and brands prospered in past downturns and periods of social upheaval? 
  • What new consumer behaviors have emerged? 
  • How can industry leaders navigate these crises to constructively disrupt their markets and business models? 
  • What’s the role of corporations to be a force for good and a force for growth going forward? 
  • How can advertising navigate a world that demands brands have unique voices and stand for something? 
  • Who’s responded well, and what can we learn from them? 
  • How does today’s uncertain geopolitical landscape affect global trade? And of course, what disruptions might lay just around the corner? 
 
No one knows what the future holds, but we can learn how to best prepare for these uncertain times and step forward into them with confidence. Signal’s consistent focus on innovation, agility, and consumer-centric design has never been more important. We welcome you to join us at Signal 2020, our first all-digital and truly global edition, where we’ll address these questions and many more. 

CONFERENCE FORMAT

The conference will be made up of interviews and short presentations with notable individuals from around the globe. There will be opportunities to ask questions, explore networking opportunities and see examples of innovation in practice. 

Questions about the event should be directed to: Natalie Boyer
Media and press inquires: Robyn Schroeder

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Schedule

· Expo
Innovation Gallery & Networking
· Stage
Welcome Remarks | John Battelle, Signal 2020 Host
John Battelle
· Stage
Stepping Forward | Marc Pritchard, Chief Brand Officer, P&G
Marc Pritchard
· Stage
Signal Trailblazer | Cecilia Colburn, Green Bay Plant Manager, P&G
Cecilia Colburn
· Stage
A Conversation with Ron Howard, Co-Founder, Imagine Entertainment & Academy Award-winning Filmmaker
John Battelle Ron Howard
· Stage
After Covid-19 - What's Next? | Peter Schwartz, SVP, Strategic Planning & Futurist, Salesforce
Peter Schwartz
· Stage
A Conversation with Morgan DeBaun, Founder & CEO, Blavity Inc.
John Battelle Morgan Debaun
· Expo
Innovation Gallery
· Stage
Twitch Gaming Break
· Stage
Welcome Back | John Battelle, Signal 2020 Host
John Battelle
· Stage
Intro to the World of Gaming and Esports: Who Plays & Why it Matters to Marketers | Glenn Platt, Founder & C. Michael Armstrong Professor of Emerging Technology, Miami University
Glenn Platt
· Stage
A Conversation with Emmett Shear, CEO, Twitch
John Battelle Emmett Shear
· Stage
Signal Trailblazer | Giorgia Guasti, Italy Brand Operations, P&G
Giorgia Guasti
· Stage
The Future of (Streaming) Media and What it Means to Marketers | Rich Greenfield, Partner, LightShed Partners
Rich Greenfield
· Stage
A Conversation with Linda Yaccarino, Chairman of Advertising & Partnerships, NBCUniversal
John Battelle Linda Yaccarino
· Stage
A Conversation with Amy Chang, Executive Vice President, Cisco & Board of Directors, P&G
Amy Chang John Battelle
· Stage
A Conversation with Mike DeWine, Governor, State of Ohio and Deborah Majoras, Chief Legal Officer & Secretary, P&G
John Battelle Deborah Majoras Mike DeWine
· Expo
Innovation Gallery & Networking
· Expo
Innovation Gallery & Networking
· Stage
Welcome Remarks | John Battelle, Signal 2020 Host | Matthew Price, President, Greater China, P&G | Magesvaran Suranjan, President, Asia, Middle East & Africa, P&G
John Battelle Magesvaran Suranjan Matthew Price
· Stage
Sustainable, Smart Packaging | Kazumasa Kawabata, General Manager, DNP America, LLC
Kazumasa Kawabata
· Stage
Signal Trailblazer | Ree Chen, Baby Care China, P&G
Ree Chen
· Stage
China TikTok/Bytedance | Corinna Chen, Vice President of Marketing, Ocean Engine & TikTok Ad, ByteDance/TikTok
Corinna Chen
· Stage
Signal Trailblazer | Sanya Chopra, India Brand Operations, P&G
Sanya Chopra
· Stage
A Conversation with Kulvinder Birring, CEO, Watsons China
Kulvinder Birring
· Stage
The Future of Cities | Alia Al Mur, Director of Marketing & Communications, Smart Dubai
Alia Al Mur
· Stage
A Conversation with Amy Chang, Executive Vice President, Cisco & Board of Directors, P&G
Amy Chang John Battelle
· Expo
Innovation Gallery & Networking
· Stage
NatGeo P&G Climate Roundtable
· Stage
Welcome Remarks | John Battelle, Signal 2020 Host
John Battelle
· Stage
How People Can Take Individual Action on Sustainability | Clover Hogan, Climate Activist & Founder, Force of Nature
Clover Hogan
· Stage
A Conversation with David Taylor, Chairman, President & CEO, P&G
John Battelle David Taylor
· Stage
A Conversation with Frank Cooper III, Senior Managing Director & Global CMO, BlackRock
Frank Cooper III John Battelle
· Stage
Signal Trailblazer | Beatriz Boscan, Manaus (Brazil) Plant HR Leader
Beatriz Boscan
· Stage
How Ruta N has been a Catalyst for Innovation | Elkin Echeverri, Planning & Foresight Director, Ruta N, Medellin, Colombia
Elkin Echeverri
· Stage
A Conversation with Susan Wojcicki, CEO, YouTube
John Battelle Susan Wojcicki
· Expo
Innovation Gallery & Networking
· Stage
Cannes "Force for Good" Reel
· Stage
Welcome Back | John Battelle, Signal 2020 Host
John Battelle
· Stage
AI, Corporate Insights, and Leadership Related to the Future of Technology | Azeem Azhar, Founder, Exponential View
Azeem Azhar
· Stage
A Conversation with Evan Spiegel, Co-Founder & CEO, Snap Inc. & Jeremi Gorman, CBO, Snap Inc.
Evan Spiegel Jeremi Gorman John Battelle
· Stage
Signal Trailblazer | Moses Ogbonnaya, Tide Cleaners, P&G
Moses Ogbonnaya
· Stage
A Conversation with Queen Latifah, Rapper, Singer, Songwriter, Actor & Producer, Ugonna Okpalaoka, Filmmaker & Samantha Knowles, Filmmaker
Marc Pritchard Ugonna Okpalaoka Queen Latifah Samantha Knowles John Battelle
· Stage
Diversity & Inclusion in Entrepreneurship | Irma Olguin Jr., CEO & Co-Founder, Bitwise Industries
Irma Olguin Jr.
· Stage
A Conversation with Jack Dorsey, CEO, Twitter & CEO & Chairman, Square and Stephanie Mehta, Editor in Chief, Fast Company
Stephanie Mehta Jack Dorsey John Battelle
· Stage
Closing Remarks | John Battelle, Signal 2020 Host & Stan Joosten, Global Brand Building Innovation, P&G
Stan Joosten John Battelle
· Expo
Innovation Gallery & Networking

Speakers

Stan Joosten
Stan Joosten

Global Brand Building Innovation, P&G

Rachel Quirico
Rachel Quirico

Esports & Gaming Event Host

Azeem Azhar
Azeem Azhar

Founder, Exponential View

Alia Al Mur
Alia Al Mur

Director of Marketing & Communications, Smart Dubai

John Battelle
John Battelle

Founder & CEO, Recount Media | Signal 2020 Host

Kulvinder Birring
Kulvinder Birring

CEO, Watsons China

Beatriz Boscan
Beatriz Boscan

Signal Trailblazer: Manaus (Brazil) Plant HR Leader

Amy Chang
Amy Chang

Executive Vice President, Cisco | Board of Directors, P&G

Corinna Chen
Corinna Chen

Vice President of Marketing, Ocean Engine & TikTok Ad, ByteDance/TikTok

Ree Chen
Ree Chen

Signal Trailblazer: Baby Care China

Sanya Chopra
Sanya Chopra

Signal Trailblazer: India Brand Operations

Cecilia Colburn
Cecilia Colburn

Signal Trailblazer: Green Bay Plant Manager

Frank Cooper III
Frank Cooper III

Senior Managing Director & Global CMO, BlackRock

Morgan Debaun
Morgan Debaun

Founder & CEO, Blavity Inc.

Mike DeWine
Mike DeWine

Governor, State of Ohio

Jack Dorsey
Jack Dorsey

CEO, Twitter | CEO & Chairman, Square

Elkin Echeverri
Elkin Echeverri

Planning and Foresight Director, Ruta N, Medellin, Colombia

Jeremi Gorman
Jeremi Gorman

Chief Business Officer, Snap Inc.

Rich Greenfield
Rich Greenfield

Partner, LightShed Partners

Giorgia Guasti
Giorgia Guasti

Signal Trailblazer: Italy Brand Operations

Clover Hogan
Clover Hogan

Climate Activist | Founder, Force of Nature

Ron Howard
Ron Howard

Co-Founder, Imagine Entertainment | Academy Award-winning filmmaker

Kazumasa Kawabata
Kazumasa Kawabata

General Manager, DNP America, LLC

Samantha Knowles
Samantha Knowles

Filmmaker

Queen Latifah
Queen Latifah

Rapper, Singer, Songwriter, Actor & Producer

Deborah Majoras
Deborah Majoras

Chief Legal Officer & Secretary, P&G

Stephanie Mehta
Stephanie Mehta

Editor in Chief, Fast Company

Moses Ogbonnaya
Moses Ogbonnaya

Signal Trailblazer: Tide Cleaners

Ugonna Okpalaoka
Ugonna Okpalaoka

Filmmaker

Irma Olguin Jr.
Irma Olguin Jr.

CEO & Co-Founder, Bitwise Industries

Glenn Platt
Glenn Platt

Founder & C. Michael Armstrong Professor of Emerging Technology, Miami University

Matthew Price
Matthew Price

President - Greater China, P&G

Marc Pritchard
Marc Pritchard

Chief Brand Officer, P&G

Peter Schwartz
Peter Schwartz

SVP, Strategic Planning & Futurist, Salesforce

Emmett Shear
Emmett Shear

CEO, Twitch

Evan Spiegel
Evan Spiegel

Co-Founder & CEO, Snap Inc.

Magesvaran Suranjan
Magesvaran Suranjan

President – Asia Pacific, Middle East and Africa, P&G

David Taylor
David Taylor

Chairman, President & CEO, P&G

Susan Wojcicki
Susan Wojcicki

CEO, YouTube

Linda Yaccarino
Linda Yaccarino

Chairman, Advertising & Partnerships, NBCUniversal

The event is over

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