Localizing at Scale in an Increasingly Digital World
A virtual conference held October 22, 2020
- Walk away with roadmaps and solutions to meet tomorrow's localization demands today
- Hear from localization experts at organizations already localizing at scale
- Find out about upcoming innovations that will unlock quicker content delivery times and increase translation quality
7:15 am Women in Localization: Coffee and Conversation
Paula Shannon, Chief Evangelist at Lilt, 30 minutes
You bring the coffee, we’ll bring the conversation! Wherever in the world you may be, come join Paula Shannon, Chief Evangelist at Lilt, for a conversation and interactive Q&A session discussing building a career as a woman in localization. Having held key roles in strategy, marketing, and sales across a number of the industry’s leading organizations, Paula will share her story as a woman in localization and facilitate a group discussion highlighting defining moments, key learnings, and pivotal decisions along the way.
8:00 am PDT - Introduction & Welcome
Paula Shannon, Chief Evangelist at Lilt, 15 minutes
8:15 am PDT - Building Digital Community Through Localization
Spence Green, CEO at Lilt, 45 minutes
COVID-related lockdowns have rapidly accelerated the growth of digital commerce, communication, and productivity. But in a world where we live more of our lives behind a screen, how do we continue to stay connected? Localization is about building bridges between communities through language, and Lilt is on a mission to make the world's information accessible to everyone regardless of where they were born or which language they speak. Join Lilt CEO Spence Green as he talks about the future of Lilt’s translation services, our technology, and our new strategy for community-building around the world.
9:00 am PDT - Leadership in a Time of Change
Loïc Dufresne de Virel, Head of Localization at Intel, 30 minutes
As the world becomes more digital, Intel’s global footprint expands, and Intel’s localization team is asked daily to serve new internal business partners, with larger volumes of translation, with flat or even reduced resources. As demand continued to grow, it became apparent that Intel’s old localization strategy could no longer keep pace and accommodate the volume of demand - a better plan was needed. Join Loïc Dufresne de Virel for a conversation about how he found his inspiration and championed innovation at Intel to lead his department in a series of smart choices and successfully modernize Intel’s localization program.
9:30 am PDT - AI and the Future of Work Now
Tom Davenport, President’s Distinguished Professor of Information Technology and Management at Babson College, Researcher, and Visiting Professor at Saïd Business School, University of Oxford, 45 minutes
It’s increasingly clear that artificial intelligence and other new technologies will bring substantial changes in work tasks and business processes. But while these changes are predicted for the future, they have already begun to present themselves in jobs across a range of industries. The future of work is now, and leading companies around the world are beginning to realize this and seize the opportunity that it presents. Come join Tom Davenport as he shares his recent explorations into the role of AI and data in the workplace, as well as opportunities for the forward-thinking company to proactively manage how they apply artificial intelligence into their daily operations for better operational outcomes and performance.
10:15 am PDT - Enabling eCommerce Globally Through Partnership
Alessandra Binazzi, Head of Global Localization at Asics Digital, 30 minutes
Asics was eager to accelerate global growth, and in order to do so, it needed to get products in the hands of global consumers faster, with increased speed-to-market. Unfortunately, it didn’t have a localization workflow that could accommodate the pace, and young, nimble DTC companies were quickly becoming a threat. As Asics as an organization looked to make digital transformation a priority, localization quickly rose to the top as an area of the business that could achieve huge efficiency gains through modernization and standardization. Join Alessandra Binazzi to learn firsthand how Asics leveraged digital transformation to enable, grow, and scale with the rapidly changing needs of its customers.
10:45 am PDT - The Future of Translation
Kyunghyun Cho, Associate Professor of Computer Science and Data Science at New York University
John DeNero, Chief Scientist at Lilt, 45 minutes
Neural network technology has dramatically improved the performance and flexibility of machine translation in the last 5 years, and significant developments are continuing to accrue every few months. Real-time personalization, document context-sensitivity, and human-level fluency are now within reach. Come join AI researchers Kyunghyun Cho and John DeNero for a live conversation regarding recent discoveries, emerging trends, and the future impact across a variety of highly skilled professions, including language translation, as these neural networks do not replace professionals, but rather assist them.
11:30 am PDT - Lilt Features: Localization Tools for Success
Shaun Johnson, Head of Product & Engineering at Lilt, 30 minutes
In the current day and age, localization providers face more challenges every day. The volume of demand is greater, expected turnaround times are quicker, and technology is as difficult as ever. As a technology-enabled service provider, Lilt is committed to designing technology solutions that help customers achieve the localization goals they strive for. Join Shaun Johnson and the Lilt Product team as they demo some of the recent technology solutions that Lilt has designed to solve customer problems, include data access and oversight, TMS Connectors and content exchange, and turnaround times. The Product team will provide product demos, followed by a brief Q&A session.
12:15 pm PDT - Navigating Complex Content Localization
Paul Buckley, Localization Product Manager at Canva, 30 minutes
Canva, a fast-growing startup with a global product, has embraced localization and built more than a few scalable localization programs. Canva knew empirically that its content saw greater customer engagement and traction when it was localized, but had never been able to localize a library of 50,000+ templates that were only available in English. To grow their global footprint, they were eager to make their template library more accessible to customers around the world, but faced the difficult task of taking millions of words across a variety of tones, formats, and data structures and planning a project strategy that would take these templates to market for global customer segments. The Localized Templates project, built out over the past 2 years by the Canva team, brings a diverse, ever-growing library of 350,000 high-quality templates into more than 20 new markets. Join Paul Buckley to hear how Canva managed the complexities of this massive endeavor to successfully maintain a high degree of quality and create market-specific content at scale to help Canva grow.
12:45 pm PDT - Closing Remarks
Paula Shannon, Chief Evangelist at Lilt, 15 minutes
*Events listed are scheduled PDT
For those of you interested in networking with peers, our conference platform has fantastic functionality that enables 1:1 peer networking - not quite as good as casual chats in a conference lobby, but as close as we can get! For those of you interested in meeting new industry peers, feel free to leverage the Hopin "Networking" functionality from conference start (5 am PDT) to conference finish (3 pm PDT).