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Equity & Inclusion Congress - Part 1 | The State of Our Industry

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Inaugural 4A’s Equity & Inclusion Congress
 
We acknowledge that the industry we all work in CAN and SHOULD do more, with greater ENERGY and SPEED, to increase the DIVERSITY within our organizations. 
 
Diversity is more than statistics. It must also be seen and felt, in the actions we take, the language we use, how we interact, the places we present ourselves, and how we open ourselves up to challenge.
 
To move forward, those of us who hold power must show through our actions and words that we are serious about delivering social good with people, and not to people.
 
We must hold ourselves accountable for seeking out the voices too often ignored, to listen and respond, and in so doing, share our power with generosity and enthusiasm. 
 
Therefore, we need to commit ourselves to action. To speak openly about our limitations, acknowledge our gaps, and communicate our shared ambition.
 
We ask for agencies to commit to supporting the industry, to explore and understand how we can be more equitable and inclusive of everyone in our industry. We need to clarify our ambitious goals and work together not only to improve but make an impact that can be measured. 
 
To achieve this, we will build a working manifesto for the US advertising industry to guide and drive our work over the coming months and years. We hope that every agency will join the 4A’s in developing this manifesto at the Inaugural Equity & Inclusion Congress.
 
This is not a conference. It is designed explicitly as a congress, to bring together the best minds, knowledge, and ideas to work as one to create a better industry for all. 
 
Vision: 
Strengthen the advancement of diverse populations in the industry by providing an interactive congress that includes advocacy, workshops and delivers outcomes. 
 
Mission: 
The 4A’s Equity & Inclusion Congress will rally the industry to address the social, cultural, and organizational challenges experienced by our diverse populations. 
 
Purpose: 
The industry is coming together to share initiatives, ideas, and challenges.
  • An opportunity for Talent, DE&I, HR leaders to come together and collaborate to help solve the challenges we all face. 
  • Agreement to act with a higher purpose and commit to being anti-racist talent leaders.
  • Creating a unified network of leaders with a familiar voice to advance change 
 
Why Now?
Diversity, Equity & Inclusion now stand at the heart of every agency. Recent events have reminded us that systemic racism is real in the workplace. It is time for the advertising industry to take meaningful action. As an industry, we need to set aside our competitive nature and work together to create a better industry for our BIPOC talent. It is up to us to ensure a better future, representative of everyone.

Schedule

· Stage
Welcome
Welcome and Opening Remarks.
Simon Fenwick
· Stage
Congress Purpose - Industry Rallying Call
Addressing the state of the industry and 4A's vision to strengthen the advancement of diverse populations through intentional advocacy and collective action.
Kenya Rutland
· Stage
4A's Benchmark Data Release
4A's Matt Kasindorf and Simon Fenwick reveal results from the 4A's Diversity Survey in an effort to set industry benchmarks for the future.
Matt Kasindorf Simon Fenwick
· Stage
#Inclusive 100 - She Runs It
She Runs It President & CEO, Lynn Branigan shares results from the #Inclusive 100 initiative annual benchmarking report.
Lynn Branigan
· Stage
Transition
Kenya Rutland
· Stage
The Inclusive CMO
Join the conversation with three brand marketers who walk the talk of #Inclusive100 and drive inclusive best practices and policies across their organizations.
Michelle Peluso Carol Watson Deborah Wahl Marc Pritchard
· Stage
Wrap up - Panel Summary
Kenya Rutland
· Stage
Dismantling Racism Requires Everyone
In for 13 Founder, Reonna Johnson and Barb Rozman, founder of the Talent Equity Alliance discuss building more equitable cultures together.
Barb  Rozman (she/her) Reonna Johnson
· Stage
Call to Action
Kenya Rutland
· Stage
Reporting Out & Setting Up Day 2
Kenya Rutland and 4A's reflect on EIC Day 1 takeaways and share EIC Day 2 intentions and goals.
Kenya Rutland
· Stage
Welcome - Part 1 Day 2 - Defining Our Reality
EIC Day 2 Welcome and Opening Remarks
Kenya Rutland
· Stage
The Congress Foundation
Overview of Congress work-streams and expectations for breakout discussions around the challenges, opportunities and initiatives.
Kenya Rutland
· Stage
Workstreams - Identifying Challenges & Barriers
Attendees will break out into 5 groups to work on the manifesto.
· Stage
Workstream Summaries
· Stage
Next Steps and Close

Speakers

Kenneth Roberts

Facilitator

Chavonne Stewart

Facilitator

Ela Mesa

Facilitator

Xavier Russell

Facilitator

elle roberts

Facilitator

Reonna Johnson

VP/Director of Marketing & Business Development

Barb Rozman (she/her)

Chief Talent Officer, Campbell Ewald

Lynn Branigan

President & CEO, She Runs It

Kenya Rutland

Principal, Chief Enthusiam Officer, KJR

Jason Rosario

Chief Diversity, Equity, Inclusion Officer, BBDO Worldwide

Michelle Peluso

SVP Digital Sales & Chief Marketing Officer, IBM

Carol Watson

Chief Inclusion Officer, BCW

Matt Kasindorf

SVP, Business Intellingence & Insight

Simon Fenwick

EVP, Talent Equity & Inclusion, 4A's

Marc Pritchard

Chief Brand Officer, P&G

Deborah Wahl

Global CMO, GM

The event is over

Hosted by

4A's Foundation

The 4A’s foundation exists to advocate for and connect diverse talent to the marketing industry.

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