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Data-Driven Design Day 2020

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Helsinki Design Week is arranging the sixth annual Data-Driven Design Day on schedule,Tuesday 8th Sep 2020. Due to the unusual circumstances we have decided to hold the event as a digital-first conference which you can attend from anywhere in the world!

The theme this year is Committed to Excellent Services for Everyone. With this topic, we have curated a program of over handful talks that will provide novel perspectives on data-driven service design. Service design if anything provides a sweet conflict for competing interests between utilization of qualitative data, interpretation, and design intuition vs. rationalist, extremely evidence-based, and quantitative data-obsessed thinking. What is the right mix?

We will hear stories across industries, including speakers from prominent large international and Finnish organizations including 
  • BBC
  • K Group 
  • Hellon
  • Posti
  • YLE
  • Sanoma Media Finland
  • HSL
  • Helen

You can expect detailed insider stories of what design using data inside these organizations means. The event has some bonus program in the format of demo presentations from Aalto University, Tijdmakers from Amsterdam and Crowst of Helsinki, during the breaks.

Our digital conference format will be a single-track with great opportunities for attendees to engage with speakers, comment on the presentations as well as network gather around “virtual roundtables" and create own Sessions.

The event will be held in English.

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Schedule

· Stage
Stream starts
· Stage
Lassi A Liikkanen / HDW/Qvik : Welcome to DDDD 2020!
Welcome to DDDD 2020!
· Stage
Tarja Jääskeläinen and Eeva Jakobsson / HSL - HRT : Data and customer insight in the service development
Data and customer insight in the service development
· Stage
Jenni Müller and Noora Piispanen / YLE : Yle Uutisvahti Fan Day – Let the fans take over!
Yle Uutisvahti Fan Day – Let the fans take over!
· Stage
Juho Paasonen and Angelos Arnis / Posti : Reimagining a mammoth: How Posti is shedding its skin with data-driven service design
Reimagining a mammoth: How Posti is shedding its skin with data-driven service design
· Stage
Break
· Stage
Hanna-Reetta Luukkainen / K Group : Empowering customers with their data —K-Ostokset
Empowering customers with their data —K-Ostokset
· Stage
Zeynep Falay von Flittner & Niko Reunanen, Hellon : Service Design 2.0
Improving customer experience with analytics
· Stage
Lunch break
· Stage
Gareth Ford Williams, Bruno Maag and David Bailey / BBC : Accessible typography at the BBC
Accessible typography at the BBC
· Stage
Clemens Westrup / Sanoma Media Finland : Service Design x Data Science
Service Design x Data Science
· Stage
Anna Salminen and Markus Tammi / Helen : The Role of Data-driven Service Design in a Carbon Neutral Energy Future
The Role of Data-driven Service Design in a Carbon Neutral Energy Future
· Stage
Lassi A Liikkanen / HDW : Daily digest and a word of thanks
Daily digest and a word of thanks

The event is over

Hosted by

Helsinki Design Week

Data-Driven Design Day is a full-day event held annually during Helsinki Design Week.

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