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How Knotch and Salesforce convened top CMOs and CEOs on Hopin

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About Pros & Content Connect 2020

Technology companies Knotch and Salesforce co-organized Pros & Content Connect 2020 to bring the business community together and discuss how to navigate the challenges of COVID-19.

The event was a two-day, online summit on June 24 and 25, 2020 for CMOs, CEOs, and marketing professionals. The event included panels, fireside chats, and TED-style talks with speakers like Ambassador Susan Rice, Salesforce CEO Marc Benioff, and Actress Gwyneth Paltrow.

Challenge

The Knotch and Salesforce teams faced two challenges when choosing a virtual event platform. They needed the event to feel as valuable and intimate as an in-person event, and they also wanted a platform that would allow them to run it themselves.

We wanted to simulate a physical conference and be able to run it ourselves as the organizers of the event.

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Chris Vitti
SVP of Knotch

Solution

Pros & Content Connect 2020 used Hopin to launch the two-day, fully-interactive summit with 34 sessions, 11 booths, and 78 speakers.

CMOs from some of the world's largest companies — like Coca-Cola, Hyundai Motor America, Petco, Mastercard, HP, LinkedIn, Heineken, Square, Forbes, and Walmart — met together at the summit to discuss their challenges, share tips, and tell stories. They discussed topics around brand purpose, leadership, content, events, inclusion, customer data, and more.

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Results

The event had nearly 4,000 registrants, a very active chat with thousands of comments, and over 3,000 interactions across social channels.



Here’s what attendees said about the event:

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