The Global Plant-Forward Culinary Summit needed to be converted to an online format quickly.
After scheduling a demo, we quickly realized that Hopin offered a broad variety of features that were far above any other platform we had seen.
The summit offered a weekly series of virtual events for 2 ½ hours each on Wednesday for five weeks. To create variety on the stage and showcase its culinary talent, the CIA transitioned between live and pre-recorded content of chef demonstrations, virtualizing their webcam using Ecamm Live and Loopback.
This was a highlight of the attendee experience to view culinary demonstrations from chefs around the world bringing their kitchens to the screen, along with some live dialog and Q&A with the chef on stage.
Transitioning from PowerPoint presentations to panel discussions to recorded or live culinary demonstrations kept the audience more engaged than a typical webinar with the varied content driving up interest and engagement. The attendees enjoyed answering polls and interacting with each other as well as posing questions in the chat.
In place of its in-person hands-on cooking breakouts, the CIA hosted its first virtual cook along where attendees could choose between two versions of Shakshuka and prepare this recipe in their kitchens alongside chefs.
The event had approximately 500 invited industry attendees in the live event each week. "The in-person summit had a maximum of 300 so we were pleased with the expanded reach of the virtual platform," said Adamson. The content was distributed off-platform using Livestream and received over 30,000 views.
Adamson shared that one sponsor was very skeptical of a virtual summit in the beginning — at the end of the five-week series, the sponsor commented:
Kudos to you all! This Hopin/virtual thing has been a success from where I sit...literally and figuratively. Very easy to navigate, intuitive. What more do you need than access to presentations, sponsor ‘booths’, other attendees to chat, breakouts....and best of all, ‘virtual tastings’, i.e., an opportunity to identify and follow-up with prospects. We have already identified and followed up with more prospects than we EVER have at ANY conference. Again, VERY well done! Thank you to you and your team!”
Attendee comments included:
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